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Why use messenger chatbots?

The bot will not substitute your team but can help you streamline several tasks. What can a chatbot do?

Build your messenger marketing on several social networks on a single platform

Use our visual chatbot builder to create auto-reply flows for Instagram, WhatsApp, Viber, Facebook Messenger, and Telegram. You can write and fine-tune your chatbot flow for each messenger and create a multi-channel subscription widget to convert your website visitors into subscribers and boost conversions.

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Manage chatbots on your smartphone

Install the app and send quick replies to your chatbot subscribers.

How to create a chatbot message flow

  • icon add trigger

    Create a trigger

    Launch various auto-replies and message flows using a trigger.

  • icon write answer

    Write an auto-reply

    Decide which message will be sent to subscribers based on the trigger you set.

  • icon chatbot logic

    Create the bot logic

    Go to the editor to build a sequence of messages in your auto-reply flow.

  • icon collect subscribers

    Test and launch

    Use the test mode to check whether your bot works properly. Then, activate your bot and launch your message flow.

1. Create a trigger

A trigger is a condition that causes an auto-reply or message flow sending in the chat. There are different triggers you can set up:

trigger add trigger


Use this trigger to send a welcome message after a new subscription. Specify the delay in sending the welcome message in minutes, hours, or days.


Think about keywords your users are likely to use. For example, "price" or "delivery" are popular keywords. These words become the trigger for sending auto-replies to your chat.

Standard reply

Create a trigger that will send a universal answer while the user sends a message without trigger keywords.

Unsubscribe notification

Set up a trigger to send a message after a user sends an unsubscribe command.

2. Write an auto-reply

Create quick and meaningful replies to move users down the sales pipeline efficiently.

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Add content

A message can consist of several text elements. You can add an image, file, and list. You can also add a product card to a chatbot message in Facebook Messenger.

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Attach quick replies

Use instant answers to prompt users when they are choosing their response. One message element can have up to 10 quick replies.

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Add a user input element

Save the text a user typed in the chat using variables. You can use this data to personalize your future messages. With this element, you can ask users to fill in application forms and questionnaires.

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Insert buttons

Buttons can connect a message with the next one in a flow. You can also provide a URL link for buttons to redirect users to a page of your website.

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Connect artificial intelligence to your chatbot

Using a direct integration with the ChatGPT language model from OpenAI, your bot can communicate with subscribers in a human-like manner.
Learn more
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Receive information from external sources

Send requests to a third-party server, receive data, and add it to your chatbot replies. Save data as a variable or insert it directly into a message.

For example, if you are aware of the subscriber city, you can send weather forecasts, or if you know the product name your customer has been looking for, display the search results in your chatbot.

How does it work?
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Accept payments

Let your chatbot become an effective sales channel for your business. Provide seamless online payments via chatbots for your customers by integrating payment systems into your chatbot and adding payment buttons to its flows.

Learn more →
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Set up a delay

Users can see a delay indicator as a "typing" answer. This indicator will be displayed for the amount of time you indicated.

3. Create the chatbot logic

Your flow messages will be sent based on which button or quick reply a user chooses. Develop the auto-reply flow using elements.

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Add several messages to your flow to create a fluid dialogue.

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Redirect users to the existing flow without having to repeat message block creation.

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Use this element to hand the chat over to your admin. With the help of this element, you can assign tags to users or set up a variable to further segment your audience. You can also use the Action element to generate a webhook for sending data about events in a chatbot flow to your CRM or CMS.

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Use the pause to send the next message after some time. Indicate a pause time between several minutes and one day.

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Use this element to fork your chatbot message script into different flows. This element will help you arrange quizzes and carry out A/B tests to various branches of your chatbot flows.

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API request

Request data from third-party systems — your chatbot can get and read out the information and send back its updated version.

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4. Test and launch

You can test sending messages from each flow you create. To do this, save the new auto-reply flow and send it to yourself. Once you have finished testing, launch this flow to your subscribers.

start chatbot
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Manage chatbots on your smartphone

Install the app and send quick replies to your Instagram, WhatsApp, Viber, Facebook, and Telegram chatbot subscribers, work with subscriber data, and analyze chatbot statistics.


In your SendPulse account, go to the "Chatbot" section and connect your bot. You can find detailed guides on how to create and set up a chatbot for each messenger in our Knowledge Base.

Collect the database using the widget on the website. To create a subscription widget, go to the “Messenger” tab and click “Sign-up widgets.” Select a widget type from the available ones and customize it in the editor. When the widget is ready, click “Save and get code.” Paste the code you receive to the corresponding place on your website. Learn how to create a subscription widget.

Find the “Bot structure” tab in the “Messengers” menu of your SendPulse account. Click “Create a new trigger” and select the necessary trigger. The system provides predefined triggers “Immediately”, “Standard reply”, and “Unsubscription from the bot”, as well as triggers you can set up manually: “Keyword” and “After subscription.” Specify a keyword that will trigger the auto-reply. After creating, you can set up the auto-reply or a flow that will be sent once the trigger is activated. Learn how to create, edit, and delete triggers.

Set up auto-replies and auto-reply flow with the help of the SendPulse chatbot editor. Use the “Message,” “Flow,” “Action,” “Filter,” “API request,” “Pause,” and “Random” elements to organize the conversation logic for your bot. You can link your flow elements using buttons and prompt replies. Learn how to create a chatbot flow for Instagram, WhatsAppViber, Facebook, and Telegram.

Sure, so that you do not duplicate the message blocks, you can redirect users from your current flow to another one.

Go to the “Bot structure” tab in your SendPulse account and click the “Create a flow” button. After you save the flow, you can connect it to any trigger you have created. You can also redirect users from other flows to the unbound flow.

You can create the following elements for your message:

  • text — type a necessary text for your message;
  • image — add an image to your message;
  • card — add up to product cards to make your message look like a mini-catalog.
  • file — attach a necessary document to your message;
  • delay — indicate a timeframe in seconds to make users see the typing indicator.

The bot recognizes only separate words as triggers. When the subscriber types in a word combination containing a keyword, the bot will send an auto-reply. For example, subscriber texts “Hi, how much does the shipping cost?” The message contains two keywords — “Hi” and “Shipping.” The chatbot detects them as triggers and sends instant replies to the chat. The user can activate the corresponding message flow by clicking on the appealing option.

Keyword recognition does not depend on the upper- or lowercase letters. The bot can understand both «shipping» and «Shipping».

Get all the benefits of chatbots now